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Through our very own editors and guest writers, this blog will discuss the INSIDE scoop on the admissions process of various schools and programs. If you wish to ask a specific question, please write to us, and we will make every attempt to address your questions in our future blog discussions.
Sunday, September 11, 2011
How to Make Social Media Work for You in the College Admissions Process
Much ado has been made, both in this blog and beyond, about the role that social media plays in college admission. Whatever your feeling about the social and moral benefits of Facebook and Twitter, the fact that the vast majority of universities are now using such sites as recruitment tools gives social media a new sort of credibility. Though some admissions officers admit to using Facebook pages to take a sneak-peak at the posted peccadilloes of their applicants, the overwhelming role of social media in the admission process is to create a virtual forum for the exchange of ideas and information. So while censoring your Spring Break photos may still be pragmatic, it is but one consideration.

With that in mind, what can you, the aspiring student, do to make social media work for you? Given that young people are generally the most closely in sync with changing technology, this should be an easy opportunity to use something you know to help your odds in the admission process. (If you fall into the not-so-young or technically challenged category, try using the application process as a chance to build your learning curve).

For a start, hopeful college or grad school applicants should consider 'following' Facebook and Twitter feeds for the universities and specialized programs they have applied to. See what the universities have to say about themselves. Learn more about the places you aspire to be part of. Make the most of sites like YouTube. If you are so inclined--make a video. Be creative (and appropriate). Think about starting a blog. Taking the time to construct and flesh out a blog over a period of time shows commitment. More importantly, it can give admissions officers a more intimate glance at you as a student and a thoughtful human being.

Grades and test scores will always be the baseline for college admission, but everyone-no matter where they fall in the academic scheme, needs to set themselves apart from the competition. With social media making all of us more visible, it seems a very apt place to start.


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