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Through our very own editors and guest writers, this blog will discuss the INSIDE scoop on the admissions process of various schools and programs. If you wish to ask a specific question, please write to us, and we will make every attempt to address your questions in our future blog discussions.
Monday, September 24, 2012
Social Media and College Admissions
It's that time of year again. Application season is gearing up, and the hand-wringing has begun for high school juniors and seniors all over the country. What better time to check in on the general state of affairs in social media?

As Facebook and Twitter's influence on the social landscape begins to take deeper root, the college admissions machine continues to take note. After all, the client base in higher education is youth. Young people are comfortable with technology. It isn't simply about knowing how to re-boot and text-it's about relying on technology as a new medium of communication. The flip-phone has already gone the way of the rotary phone and made way for the smart phone--a computer that keeps us a flick-of-a-switch away from just about everyone and everything we know. For colleges and potential students alike, reaching out through the World Wide Web is no longer cutting edge. It's just the way it is. In 2010, 80% of college admissions received Facebook friend requests from potential students. Recent surveys indicate that 85% of colleges use Facebook as a recruitment tool; a full 66% use Youtube.

Whether or not social media has adept match-making skills for students and colleges, it is clearly a communication channel that cannot be ignored. So the usual admonitions apply. If you've got a dream school in mind, take down the drunken pictures, and maybe the radical political posts. Utilize the discussion forums on colleges Facebook and Twitter pages. Get your name out there; make your own "page" appealing. Check out your competition.

While you're at it, check out the latest stat-graphics on the subject. Youtube is clearly no longer just a safe space for Jackass wannabes and giggling babies.


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