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Through our very own editors and guest writers, this blog will discuss the INSIDE scoop on the admissions process of various schools and programs. If you wish to ask a specific question, please write to us, and we will make every attempt to address your questions in our future blog discussions.
Monday, September 23, 2013
It's Time for Rankings, Again
The first week of September has zoomed past us and with it, a new set of rankings from the hallowed periodical, US News & World Report. It's the kind of news that tends to keep zooming past most of us. Fortunately, my alma mater gives me Facebook updates. And guess what? They're tied for #2 in some illustrious category.

So for a quick second, I feel a surge of pride. It may have been a couple of decades, but, dang, my school is IMPORTANT. It made me feel a little important. I kind of wanted it to be known that I was an alum. I almost even "liked" the picture on Facebook. Then reason brought me to a screeching halt.

The rankings are stacked on a house of cards! They are constructed from subjective data by a single magazine that has somehow picked up steam as the Most.Reliable.Source.Ever. (Too much Facebooking for me?)

Rankings are a cash cow for the universities. It is a marketing tool. It is not a set of objective metrics upon which hopeful students should base a significant life decision. My own alma mater managed to suck me into the vortex using a simple marketing strategy.

Over the past several years, colleges have proven that they will massage almost any data into something that will boost their rankings. They get it. Selecting a college is a tough decision. If you're doing it right, it involves a lot of research, campus visiting and soul-searching. If you're not up for all that, you just lean on the rankings. Colleges know that.

David Hawkins, Director of the National Association for College Admissions Counseling, offered this (fantastic) quip: "Using "input" variables, like SAT/ACT scores, to assess a college's quality is like judging a person's character by the wealth of the people they associate with". See his entire op-ed here: US News

I agree, take a breath. Log out of Facebook, close the rankings page, and start looking for the college that's truly your match. That's where the hard work begins.


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