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Monday, February 20, 2017
When Social Media Can Help on Your College Application
There has been much ado about the ways in which social media can ruin a first impression. Job-seekers and college applicants would do well to remember to scrub their profiles before putting their best foot forward. Let's be honest, who hasn't stalked someone's Facebook profile? Or even judged a profile picture? There's a lot to be learned about a person's politics, interests, humor and dislikes.
But shouldn't that cut both ways? Social media can also be a window into someone's positive passions. It can illuminate the ways in which a person is engaged in their community. It can be an outlet for their creativity, and a way to read between the lines about who they really are.
Which is why some colleges are paying attention to the good stuff. Students generally pack applications with all the things they think colleges want to know. Social media profiles can give colleges access to the things they'd like to know about their prospective students. This is the part of their persona that isn't scripted.
Certain colleges-graduate business schools, in particular-are very responsive to LinkedIn profiles. The professional focus of LinkedIn gives students an opportunity to learn how to package and brand themselves. It can offer admissions committees insight into a student’s practical acumen.
It's worth bearing mention that social media-like the interview and the essay-takes a back seat to metrics like GPA and standardized test scores. It is still a soft factor. Yet, in a tremendously competitive arena, there's little harm in polishing every corner of the snapshot. You never know who might be giving it a hard second look.
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