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Through our very own editors and guest writers, this blog will discuss the INSIDE scoop on the admissions process of various schools and programs. If you wish to ask a specific question, please write to us, and we will make every attempt to address your questions in our future blog discussions.
Sunday, November 19, 2017
Is Life Coaching the New College Consulting?
Here's how it went a couple decades back when I was applying to colleges. You picked maybe half a dozen, tops. One reach, one safety, and a few in between. The applications were all on paper. Most schools asked for a single short essay. The top-tier private schools may have given you ten lined spaces to answer a question about the world you came from.

Change is, of course, a part of life. No young student is interested in an "in my day" review of how things used to be. But college has become wildly competitive, and technology has transformed expectations surrounding the admissions process. Everywhere you look, someone is selling college consulting services. There are hundreds of books about the process, the essay, and how-to-get-in. In order to distinguish themselves, college preparation businesses need to get creative.

Which is exactly what 22-year-old Chris Rim-a recent Yale graduate-has done. He shoe-horned his way into Yale with a 3.8 GPA and a non-profit he'd built from the ground up. Now, Mr. Rim charges up to $950 an hour to coach college hopefuls, and parents are paying it. What's different? He's not just helping with essays or tutoring-he's teaching students to build their own brand, starting early in high school. He knows that all the top schools turn down thousands of candidates with perfect SAT scores, a 4.0 and a bang-up essay.

Rim is already claiming a 96% success rate, and while critics worry that this kind of coaching simply cheapens the process with artifice, it may well be the wave of the future. Many students (and parents) are still more interested in prestige over "good fit". Rather than reframing the breathless process, they are likely to keep searching for a new edge. Mr. Rim has already found a way.


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