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Through our very own editors and guest writers, this blog will discuss the INSIDE scoop on the admissions process of various schools and programs. If you wish to ask a specific question, please write to us, and we will make every attempt to address your questions in our future blog discussions.
Wednesday, December 10, 2014
Business Schools Continue to Nail the Personal Statement
For over a decade, I have guided students through the stormy waters of their admissions essays. I have read essay prompts from hundreds of schools, for hundreds of different programs. I have gleaned at least one certainty from this process: no one writes better essay prompts than business schools.

I have no idea why. Surely it's important for lawyers and doctors and biologists and English majors to write engaging admissions essays. But time and again, the majority of students are up against yawn-inspiring directives like "Submit your academic statement of purpose", or "tell us about the world you come from".

The best writers can churn a mean lemonade from these lemons. That's tough though, especially for undergraduate applicants with limited life and professional experiences.

A fun essay though? Try the Fuqua School of Business at Duke on for size. They ask for 25 random facts about you. Awesome! I like cinnamon on my hot chocolate. I once had a poodle named Cooter. Next!

There are prompts about who you'd invite to your dream dinner party, what you'd do with a few minutes of "found" time, and what the phrase YOLO means to you. Provocative enough prompts to grease the wheels of even the most stubborn writer's block.

But for some reason, it's business schools who are willing to get cute. With the exception of the University of Chicago's undergraduate essay requirements ("what is so odd about odd numbers?"), the best invitations come from business programs.

Is this reason enough to apply to business school? Probably not. Do creative essays make getting in easier? Doubtful. Could other academic programs take a leaf out of the b-school admission playbook? Absolutely.


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